Ultimate Guide: Real Estate Photography Trends for 2021

Joanna Skrdlant
Jul 31
4 min read

In the world of real estate, first impressions matter. A stunning photograph can make a property stand out in a crowded market. As we move through 2021, several trends are shaping the way real estate photography is approached. This guide will explore these trends, providing insights and practical tips for capturing the best images of properties.

Real estate photography is not just about taking pictures. It is about telling a story and showcasing a lifestyle. With the right techniques and tools, you can create images that attract potential buyers and leave a lasting impression.

Let’s dive into the key trends that are defining real estate photography this year.

1. The Rise of Drone Photography

Drone photography has taken the real estate market by storm. Aerial shots provide a unique perspective that traditional photography cannot match.

Wide views: Drones can capture the entire property and its surroundings, giving potential buyers a sense of the neighborhood and landscape.
Highlighting features: You can showcase large properties, pools, and gardens effectively with aerial shots.
Engagement: Drone images tend to engage viewers more than standard photos, making listings more attractive.

Investing in drone photography can elevate your listings significantly. However, ensure you comply with local regulations regarding drone usage.

2. Virtual Tours and 360-Degree Photography

With the rise of remote viewings, virtual tours have become essential.

Interactive experience: 360-degree photography allows potential buyers to explore a property from the comfort of their homes.
Increased interest: Listings with virtual tours receive more views and inquiries.
Convenience: Buyers can revisit the property multiple times, making it easier for them to visualize living there.

To create a virtual tour, consider using specialized equipment or hiring a professional. This investment can pay off by attracting more serious buyers.

3. Emphasis on Natural Light

Natural light can transform a space, making it feel warm and inviting.

Time of day: Shoot during the golden hour, shortly after sunrise or before sunset, to capture soft, flattering light.
Open curtains: Ensure windows are clean and curtains are open to let in as much light as possible.
Avoid harsh shadows: Be mindful of the sun's position to avoid harsh shadows that can detract from the image.

Using natural light effectively can enhance the appeal of your photos, making spaces look larger and more inviting.

4. Staging for Success

Staging a property can significantly impact how it is perceived in photographs.

Declutter: Remove personal items and excess furniture to create a clean, open space.
Highlight features: Use furniture and decor to draw attention to the property’s best features.
Create a lifestyle: Show potential buyers how they can live in the space by creating inviting scenes, such as a dining table set for a meal.

Staging can make a property feel more like a home, helping buyers envision themselves living there.

5. The Power of Editing

Post-processing is a crucial step in real estate photography.

Enhance colors: Adjust brightness, contrast, and saturation to make images pop.
Correct distortions: Use editing software to correct lens distortions and ensure straight lines.
Consistency: Maintain a consistent editing style across all images to create a cohesive look.

While editing can enhance your photos, it is essential to keep them realistic. Over-editing can mislead potential buyers and lead to disappointment during viewings.

6. Focus on Detail Shots

While wide-angle shots are essential, detail shots can add depth to your listing.

Highlight unique features: Capture close-ups of architectural details, fixtures, and finishes that make the property special.
Create a narrative: Detail shots can help tell a story about the property, showcasing its character and charm.
Variety: Including a mix of wide shots and detail shots can create a more engaging visual experience.

Detail shots can help potential buyers appreciate the quality and craftsmanship of a property.

7. Incorporating Lifestyle Elements

Real estate photography is not just about the property; it is also about the lifestyle it offers.

Showcase the neighborhood: Include images of nearby parks, restaurants, and attractions to give buyers a sense of the community.
Lifestyle shots: Capture people enjoying the space, such as a family in the backyard or friends gathering in the living room.
Create emotion: Lifestyle elements can evoke feelings and help buyers connect with the property on a personal level.

Incorporating lifestyle elements can make your listings more relatable and appealing.

8. Using Technology to Your Advantage

Technology continues to evolve, offering new tools for real estate photography.

Smartphone apps: Many apps can help you edit photos, create virtual tours, and even plan your shots.
High-quality cameras: Investing in a good camera can make a significant difference in the quality of your images.
Lighting equipment: Portable lighting kits can help you achieve the perfect lighting, even in challenging conditions.

Staying updated with technology can enhance your photography skills and improve your listings.

9. Sustainability in Photography

As awareness of environmental issues grows, sustainability is becoming a trend in real estate photography.

Eco-friendly practices: Use sustainable materials for staging and props.
Highlight green features: Showcase energy-efficient appliances, solar panels, and sustainable landscaping in your photos.
Promote local businesses: Collaborate with local artisans and businesses to create a more sustainable approach to staging and photography.

Emphasizing sustainability can attract eco-conscious buyers and set your listings apart.

10. The Importance of Authenticity

In a world filled with filters and edits, authenticity is key.

Realistic representation: Ensure your photos accurately represent the property to avoid disappointing potential buyers.
Show imperfections: Sometimes, showing a property’s character can be more appealing than a perfectly staged image.
Honest marketing: Build trust with buyers by being transparent about the property’s features and condition.

Authenticity can help you build a strong reputation and foster long-term relationships with clients.

Wrapping It Up

As we navigate through 2021, real estate photography continues to evolve. By embracing these trends, you can create stunning images that capture the essence of a property and attract potential buyers.

Whether you are a seasoned photographer or just starting, staying updated with these trends can help you stand out in a competitive market. Remember, the goal is to tell a story and create a connection with potential buyers.

Investing time and effort into your photography can pay off significantly, leading to quicker sales and satisfied clients. So grab your camera, explore these trends, and start capturing the beauty of real estate today.